Sellers are going crazy! How's the seller in Southeast Asia?

The Internet talks about population and scale effects. Southeast Asia, with a population of 600 million, is growing another "super platform" for cross-border e-commerce. Some people compare the development of its e-commerce to China a decade ago. Under the catalyzed development of the Internet and the epidemic, Southeast Asia has given birth to a strong demand for commodities.

This also gives neighboring Chinese products the opportunity to catch on the "fast lane" of cross-border e-commerce and rapidly expand to Southeast Asia. As the Southeast Asian seller group continues to grow, the supporting cross-border ERP services are also increasing in Southeast Asia. Caravan ERP is the first to bear the brunt. In March of this year, two rounds of 150 million yuan in capital injection have allowed Caravan ERP to expand and deepen its cross-border services in Southeast Asia.

Why is Southeast Asia so attractive to attract sellers and cross-border service providers? How about the first sellers who pioneered Southeast Asia? Is the road of distributing goods still feasible in Southeast Asia?

"Two carriages" go hand in hand with a $172 billion market

According to a report jointly issued by Google, Temasek and Bain & Company, the total number of Internet users in Southeast Asia will exceed 400 million in 2020, and 70% of the population will have moved online. At the same time, the overall scale of e-commerce in Southeast Asia has been raised again. It is predicted that the overall GMV will reach 172 billion US dollars in 2025, and the GMV will increase to 34 times within 10 years.

Relevant data show that after 2020, Southeast Asia has become the first choice for Chinese cross-border e-commerce merchants to go to sea.

As the Southeast Asian market presents a fragmented state of 6 countries (Singapore, Malaysia, Thailand, Vietnam, Philippines, India) and 4 main languages ​​(English, Malay/Indonesian, Thai, Vietnamese), with the help of the localization platform, It has become the choice of many Chinese sellers to go to Southeast Asia.

Just as doing business in China cannot bypass the two mountains of Tencent and Ali, for Southeast Asian sellers, running in the hot land of Southeast Asia cannot bypass the local giants: Shopee and Lazada. From the point of view of traffic click rate, the Southeast Asian Matthew effect of e-commerce adolescence has initially appeared.

According to the "Analysis of Southeast Asian E-commerce Pattern 2020", Shopee and Lazada ranked first in the echelon with 198 million and 162 million monthly visits respectively. Their platform traffic accounted for 68.79% of all visits to the Southeast Asian e-commerce industry, and Tokopedia ranked 7240. Wanyue’s visit volume is in the second echelon, while the remaining six shopping apps, including Bukalapak and Tiki, form the third echelon.

"The first batch of people who eat crabs" has increased income

When talking about the market in Southeast Asia, people in the industry commented like this: "If you enter the platform as a non-branded seller, for most small and medium-sized sellers, the distribution model is still a shortcut to open this market that places great emphasis on'cost-effectiveness'. Don't miss it. For any SKU, try to test the water in multiple categories, and through a large number of new ones, to select products suitable for this market."

In fact, as a means for cross-border sellers to open up Southeast Asia, it was very popular on the platform in the early days. After all, the e-commerce platform that was just starting out needed a large number of SKU products at that time to attract more buyers. Among the “first batch of crab-eating” seller groups, many sellers started by selling goods, grew rapidly in “slash and burn”, and realized increased income. Later, as the platform grew into a big seller, they realized the transformation to brand sellers.

Although the current platform continues to introduce new policies to regulate sellers' compliance operations. However, in actual market research, it is still found that many new sellers still follow the old routine of "shoping and entering the market": through a large number of new, quantitative and qualitative changes, to achieve probabilistic orders. It is worth noting that most of these newly-entered shop sellers can still make good profits.

Of course, compared with the sellers who follow the refined operation, the daily operation workload of the sellers who distribute the goods is more massive. So under this, there was a demand for third-party ERP software tools.

Demand for store operation of shop sellers

According to the survey, the current demand for store management of goods-oriented sellers is mainly concentrated on the five major difficulties of product selection, order delivery, merchandise management, warehouse optimization, and supply chain management.

In response to the above operational needs, Caravan, the ERP software that has been deeply involved in the cross-border e-commerce service industry for nearly ten years, has solved the above difficulties. Caravan ERP is suitable for store management on multiple Southeast Asian cross-border platforms: Shopee, Lazada, Tokopedia, Akulaku, Bukalapak, etc.

1. Selection of products

Recommend the sellers’ favorite and most popular products in Southeast Asia in real time, and predict that they will soon become "explosive" products. Sellers can automatically collect Taobao, AliExpress, 1688, Tmall, eBay, Amazon, and Wish products to Own platform shop, butt matching order; can also realize fast publication, one-click data move, without manual copying and pasting, saving manpower, and one-click transfer of existing products from other platforms to your own shop.

2. Order processing

Docking with nearly 100 cross-border e-commerce platforms at home and abroad: Shopee, Lazada, Tokopedia, Akulaku, Bukalapak, etc., automatically pull orders from each platform, and provide sellers with more than 1,000 cross-border logistics to realize orders-automatic logistics lowest freight match.

3. Commodity management

Multi-platform, multi-warehouse SKU inventory is managed in a unified manner, and the storage and exit can be quantified; provide product classification registration to provide data support for operations; storage age analysis statistics, 0-10 days, 0-20 days, more than 20 days...Customized stage , The inventory number and value details are clear at a glance.

4. Multi-dimensional financial statements

Link Paypal management, continuous collection, Payoneer collection... Convenient overseas collection, providing sellers with sales reports, merchandise, customer service and other reports, and one-stop solution to sellers’ reconciliation problems.

In addition to the above functions, Mabang ERP has corresponding solutions for the difficulty of operation and management such as procurement, logistics, and customers. It is reported that Caravan ERP has provided one-stop e-commerce solutions for nearly 100 mainstream e-commerce platforms, more than 1,000 logistics companies, and a number of cross-border mainstream payment collection tools.

In order to benefit more new sellers, new users who sign up for Caravan ERP will receive a free "Shopee Operation Guide" and a 30-day free trial opportunity for Caravan ERP!

[TW]

賣家瘋漲！鋪貨入局東南亞的賣家怎麽樣了？

互聯網講人口、講規模效應，擁有6億人口的東南亞正長出又一跨境電商的“超級平台”，有人將其電商的發展類比十年前的中國。在互聯網蓬勃發展和疫情催化之下，東南亞誕生了旺盛的商品需求。

這也使得比鄰的中國商品，有機會搭上了跨境電商的“快車道”，迅速向東南亞擴張。隨著東南亞賣家群體不斷增長，與之配套的跨境ERP服務也在東南亞不斷加碼。首當其沖的便是馬幫ERP,今年3月1.5億人民幣兩輪註資，讓馬幫ERP在東南亞跨境服務領域不斷拓廣、拓深。

為何東南亞有如此魅力吸引賣家及跨境服務商側目？那些最早一批拓荒東南亞的賣家怎麽樣了？現在鋪貨這條路在東南亞還走得通嗎？

“兩架馬車”並駕齊驅的1720億美元市場

據谷歌、淡馬錫與貝恩公司聯合發布的報告顯示，2020年東南亞互聯網總用戶數突破4億，其中已有70%人口轉移至線上。同時，東南亞整體電商規模再度上調，預測2025年整體GMV將達1720億美元，10年內GMV增長至34倍。

有關數據顯示,2020年後東南亞成為了中國跨境電商人出海的首選地。

由於東南亞市場呈現出6個國家（新、馬、泰、越、菲、印）和4種主要語言（英語、馬來/印尼語、泰語、越南語）的分散狀態，借力本土化平台，成為許多中國賣家出海東南亞的選擇。

就像在中國做生意繞不開騰訊、阿裏兩座大山，對於東南亞賣家而言，在東南亞這片熱土上奔跑，也繞不開本土巨頭：Shopee與Lazada。從流量點擊率的角度來看，電商青春期的東南亞馬太效應已經初步顯現。

據《2020東南亞電商格局解析》顯示，Shopee與Lazada分別以1.98億、1.62億月訪問量穩居第一梯隊，其平台流量占到了東南亞電商行業全部訪問量的68.79%，Tokopedia則以7240萬月訪問量處於第二梯隊，而余下的Bukalapak、Tiki等六款購物APP則組成了第三梯隊。

“第一批吃螃蟹的人”已實現增收

談及東南亞這個大盤，業內人員是這麽評價：“如果你作為非品牌賣家入駐平台，對於大部分的中小賣家而言，鋪貨模式仍是打開這個極度重視‘性價比’市場的捷徑。不要留戀於任何一個SKU,嘗試多品類試水，通過大量上新，去篩選適合這個市場的產品。”

其實鋪貨作為跨境賣家拓荒東南亞的手段，在早期非常受平台歡迎。畢竟剛開始起步的電商平台，在那時候也需要大量SKU產品，去吸引更多的買家。在“第一批吃螃蟹”賣家群體中，有許多賣家是借由鋪貨起家，在“刀耕火種”中快速成長，實現增收，後隨著平台成長為大賣實現向品牌賣家的蛻變。

雖然當前平台不斷出台新政以規範賣家合規經營。但在實際市場調研中，卻仍發現有不少新賣家還是走的“鋪貨進場”的老套路：通過大量上新、以量變求質變的方法，實現概率性出單。值得註意的是，這些剛進場的鋪貨型賣家中的一大部分，還能獲得不錯的盈利。

當然對比走精細化運營的賣家來說，鋪貨型的賣家的日常運營工作量更為龐大。於是在這之下，便誕生出對第三方ERP軟件工具的需求。

鋪貨型賣家對於店鋪運營的需求

據調研發現，當前鋪貨型賣家對於店鋪管理的需求主要集中在選品刊登、訂單發貨、商品管理、倉庫優化、供應鏈管理這五大難點上。

針對以上運營需求， 深耕跨境電商服務行業近十年的ERP軟件——馬幫解決了以上難點。馬幫ERP適用於多款東南亞跨境平台店鋪管理：Shopee、Lazada、Tokopedia、Akulaku、Bukalapak等。

1.選品刊登

實時為賣家推薦出東南亞用戶最喜愛、最受歡迎的商品，並預測出即將成為“爆款”產品，賣家可自動采集淘寶、速賣通、1688、天貓、eBay、亞馬遜、Wish商品至自己的平台店鋪，並對接匹配下單；還可實現快速刊登、數據一鍵搬家、無需人工覆制粘貼，節省人力，一鍵轉移現有其他平台的商品至自己的店鋪。

2.訂單處理

對接國內外近100家跨境電商平台：Shopee、Lazada、Tokopedia、Akulaku、Bukalapak等，自動拉取各平台訂單，同時為賣家提供1000多家跨境物流，實現訂單——物流最低運費的自動匹配。

3.商品管理

多平台、多倉庫SKU庫存統一管理，出入庫可量化計算；提供產品分類登記，為運營提供數據支撐；庫齡分析統計，0-10天，0-20天，20天以上……自定義階段，庫存數貨值明細一目了然。

4、多維度財務報表

鏈接Paypal管理、連連收款、Payoneer收款……便捷海外收款，為賣家提供銷售報告、商品、客服等各類報告，一站式解決賣家對賬難題。

除了以上功能之外，馬幫ERP針對采購、物流、客戶等運營管理難點均有與之對應的解決方案。據悉，目前馬幫ERP已對接近100家主流電商平台、1000多家物流公司、多家跨境主流收款工具，能為跨境賣家提供一站式電商解決方案。

為了惠及更多新賣家，現新用戶註冊馬幫ERP，將可免費獲贈《Shopee運營實戰指南》，及30天馬幫ERP免費試用機會！

[CN]

卖家疯涨！铺货入局东南亚的卖家怎么样了？

互联网讲人口、讲规模效应，拥有6亿人口的东南亚正长出又一跨境电商的“超级平台”，有人将其电商的发展类比十年前的中国。在互联网蓬勃发展和疫情催化之下，东南亚诞生了旺盛的商品需求。

这也使得比邻的中国商品，有机会搭上了跨境电商的“快车道”，迅速向东南亚扩张。随着东南亚卖家群体不断增长，与之配套的跨境ERP服务也在东南亚不断加码。首当其冲的便是马帮ERP,今年3月1.5亿人民币两轮注资，让马帮ERP在东南亚跨境服务领域不断拓广、拓深。

为何东南亚有如此魅力吸引卖家及跨境服务商侧目？那些最早一批拓荒东南亚的卖家怎么样了？现在铺货这条路在东南亚还走得通吗？

“两架马车”并驾齐驱的1720亿美元市场

据谷歌、淡马锡与贝恩公司联合发布的报告显示，2020年东南亚互联网总用户数突破4亿，其中已有70%人口转移至线上。同时，东南亚整体电商规模再度上调，预测2025年整体GMV将达1720亿美元，10年内GMV增长至34倍。

有关数据显示,2020年后东南亚成为了中国跨境电商人出海的首选地。

由于东南亚市场呈现出6个国家（新、马、泰、越、菲、印）和4种主要语言（英语、马来/印尼语、泰语、越南语）的分散状态，借力本土化平台，成为许多中国卖家出海东南亚的选择。

就像在中国做生意绕不开腾讯、阿里两座大山，对于东南亚卖家而言，在东南亚这片热土上奔跑，也绕不开本土巨头：Shopee与Lazada。从流量点击率的角度来看，电商青春期的东南亚马太效应已经初步显现。

据《2020东南亚电商格局解析》显示，Shopee与Lazada分别以1.98亿、1.62亿月访问量稳居第一梯队，其平台流量占到了东南亚电商行业全部访问量的68.79%，Tokopedia则以7240万月访问量处于第二梯队，而余下的Bukalapak、Tiki等六款购物APP则组成了第三梯队。

“第一批吃螃蟹的人”已实现增收

谈及东南亚这个大盘，业内人员是这么评价：“如果你作为非品牌卖家入驻平台，对于大部分的中小卖家而言，铺货模式仍是打开这个极度重视‘性价比’市场的捷径。不要留恋于任何一个SKU,尝试多品类试水，通过大量上新，去筛选适合这个市场的产品。”

其实铺货作为跨境卖家拓荒东南亚的手段，在早期非常受平台欢迎。毕竟刚开始起步的电商平台，在那时候也需要大量SKU产品，去吸引更多的买家。在“第一批吃螃蟹”卖家群体中，有许多卖家是借由铺货起家，在“刀耕火种”中快速成长，实现增收，后随着平台成长为大卖实现向品牌卖家的蜕变。

虽然当前平台不断出台新政以规范卖家合规经营。但在实际市场调研中，却仍发现有不少新卖家还是走的“铺货进场”的老套路：通过大量上新、以量变求质变的方法，实现概率性出单。值得注意的是，这些刚进场的铺货型卖家中的一大部分，还能获得不错的盈利。

当然对比走精细化运营的卖家来说，铺货型的卖家的日常运营工作量更为庞大。于是在这之下，便诞生出对第三方ERP软件工具的需求。

铺货型卖家对于店铺运营的需求

据调研发现，当前铺货型卖家对于店铺管理的需求主要集中在选品刊登、订单发货、商品管理、仓库优化、供应链管理这五大难点上。

针对以上运营需求， 深耕跨境电商服务行业近十年的ERP软件——马帮解决了以上难点。马帮ERP适用于多款东南亚跨境平台店铺管理：Shopee、Lazada、Tokopedia、Akulaku、Bukalapak等。

1.选品刊登

实时为卖家推荐出东南亚用户最喜爱、最受欢迎的商品，并预测出即将成为“爆款”产品，卖家可自动采集淘宝、速卖通、1688、天猫、eBay、亚马逊、Wish商品至自己的平台店铺，并对接匹配下单；还可实现快速刊登、数据一键搬家、无需人工复制粘贴，节省人力，一键转移现有其他平台的商品至自己的店铺。

2.订单处理

对接国内外近100家跨境电商平台：Shopee、Lazada、Tokopedia、Akulaku、Bukalapak等，自动拉取各平台订单，同时为卖家提供1000多家跨境物流，实现订单——物流最低运费的自动匹配。

3.商品管理

多平台、多仓库SKU库存统一管理，出入库可量化计算；提供产品分类登记，为运营提供数据支撑；库龄分析统计，0-10天，0-20天，20天以上……自定义阶段，库存数货值明细一目了然。

4、多维度财务报表

链接Paypal管理、连连收款、Payoneer收款……便捷海外收款，为卖家提供销售报告、商品、客服等各类报告，一站式解决卖家对账难题。

除了以上功能之外，马帮ERP针对采购、物流、客户等运营管理难点均有与之对应的解决方案。据悉，目前马帮ERP已对接近100家主流电商平台、1000多家物流公司、多家跨境主流收款工具，能为跨境卖家提供一站式电商解决方案。

为了惠及更多新卖家，现新用户注册马帮ERP，将可免费获赠《Shopee运营实战指南》，及30天马帮ERP免费试用机会！