YouTube newbies' fan skills are revealed! Get great tutorials for YouTube subscribers quickly

Ask viewers to subscribe to your channel

Preview at the end of the movie you will make next

Interact with your audience and make friends

Update your channel picture

Video thumbnails should reflect brand characteristics

Put the video into your website or blog

Use YouTube tools in videos

Use playlists cleverly

Gather your featured content

Continuously and regularly publish videos on a regular basis

Attract viewers through other social media channels

Produce sufficiently creative and innovative content

Collaborate with other channels

The number of YouTube subscribers is by no means a "vanity indicator". If you can attract more subscribers, it means that you will get more organic traffic on the video platform of the world's second largest search engine. Moreover, if your goal is to monetize YouTube, you must reach a certain user level to "unlock" more profitable features. For example, you need at least 1,000 subscribers to become a YouTube partner and start earning advertising revenue.

Even if you simply want to do digital marketing for your brand and don't want to become a YouTube influencer, subscribers are still very important. Because of the 1 billion hours of videos that YouTube users watch every day, 70% are determined by the YouTube algorithm. This means that when your number of subscribers increases and brings you a certain amount of clicks, watch time, and engagement, your probability of reaching new users will increase.

But how to make users who have watched your videos become fans who subscribe to your YouTube channel?

The operability of the various methods mentioned in this article range from simple to complex. Also, don’t hold on to the mentality of being able to solve all problems once and for all. Instead, use one of these techniques every time you publish a new movie, or use one technique every week to make it easy for you to gain fans.

Ask viewers to subscribe to your channel

Asking users to subscribe to your channel is nothing more than an easy way. Sometimes all you need to do is a timely reminder. The red subscribe button is usually difficult to ignore, but you may also need to remind users to click the "bell" icon next to the subscribe button to turn on the message reminder so that they can watch it in time when you post a new movie.

If you do both, don’t forget to add a subscription description that tells users what they can get after subscribing to your channel. In addition, when "seeking attention" to users, you should pay attention to choosing the right time. For example, strike out in time after you provide useful information or make them laugh. Also, don't ask for attention too frequently, otherwise it will easily arouse people's disgust.

Preview at the end of the movie what you will make next

The user will choose to subscribe to your YouTube channel, proving that he has expectations for your content. If your content suits his appetite, users who have just watched a video will definitely want to see more. You can promote your next movie at the end of the movie and clearly explain why the next movie should not be missed. This is an effective way to encourage people to subscribe.

This approach needs to pay attention to the content scheduling, you need to have a good control of the content you want to produce.

Interact with your audience and make friends

If you can build a close connection with the audience by replying to comments and "following each other," then they may be more willing to keep paying attention to your work. Moreover, if you are lucky enough to get the attention or comments of other influencers, please firmly grasp this opportunity and try to establish a cooperative relationship with him, because, after all, Feng Shui turns, you may be more popular than him in the future, so this kind of mutual help and mutual assistance Why not do it? Moreover, once you form a benign interaction with your fans, you can actually draw a lot of creative inspiration from their comments.

Update your channel picture

Everyone who clicks into your YouTube channel will see your banner image. You must design it. After all, many people will pay attention to it because of their beauty. Your banner image must be perfect, consistent with the brand tone, and have sufficient visual appeal, and have been optimized for all devices, otherwise some of the details you want to convey may be obscured by various social media buttons.

Video thumbnails should reflect brand characteristics

The video thumbnail, that is, the video cover is a 1280px x 720px static image. This is a great opportunity for you to attract people to click on your video in addition to the title of the video. What you need to think about is what kind of first impression a new visitor gets when they visit your video homepage? Is it orderly, professional, or good quality.

But in any case, you need to clearly convey your brand image to visitors through all the thumbnails, such as using the same font, the same color or the same composition, so that people subconsciously know that they are watching a video on your channel.

Put the video into your website or blog

Implanting videos on your website can not only make good use of the Google algorithm to improve your website’s search rankings, but also, as far as YouTube subscribers are concerned, implanting videos with high relevance in the right place is very relevant to itself. For those who are interested in content, they will be more willing to subscribe to your channel to follow your other content.

Use YouTube tools in videos

End screen: refers to the still picture at the end of the movie before the current playing video ends (YouTube's algorithm automatically plays the next movie). You can remind people to subscribe to your channel or insert other calls to action at this time. Brand watermark: This is another subscription button. Even if the user is in full-screen viewing mode, your watermark will hover on the video.

Use playlists cleverly

A well-designed playlist is a good way to help you increase the length of time you watch your channel. Several recommended playlist formats are as follows:

Gather your featured content

Recommend content related to or similar to the current movie

The video is divided into two episodes/series of videos

Classified by theme/product series

In short, try to make people interested in clicking on your multiple videos continuously, staying in your channel for a longer time, and being willing to subscribe to your channel in order to follow your follow-up content.

Continuously and regularly publish videos on a regular basis

Regarding the frequency of video release, usually, you can release one video every week at the beginning, and then, as the indicators in the channel generally improve, you can extend the release cycle to 3 to 4 weeks to release the video.

In theory, more movies should bring more playing time, but in order to achieve long-term sustainable growth goals, quality rather than quantity should be the first priority.

If your goal is to convert viewers into subscribers, the first thing you need to focus on is quality, and then quantity. If you can guarantee continuous uploading of videos, users will think that you will launch more high-quality content in the future, and they will be more likely to click to subscribe.

Attract viewers through other social media channels

If you also have fan communities on Facebook, Twitter, Instagram or Pinterest, then you can use these communities to cross-promote your YouTube channel. Moreover, you can also cross-publish video content across channels to make full use of resources.

In addition, if you want to attract more subscribers, you can publish trailers or promotional videos on various social media platforms before the video is officially launched, and put in your YouTube channel link to attract more people Visit your YouTube homepage.

Use the results of keyword research to add titles to videos and define your market segment

In the video title, the use of the right keywords can help you keep gaining views. It is a very important step that needs to be repeated. You need to understand which popular keywords related to your topic are searched on YouTube recently. This will help you add a title to a new video and choose a tag, and you can also get inspiration for the next video topic.

You can use SEO tools (for example, Google Keyword Planner) to help you find relevant keywords. Topic keywords with "low competition scores but high search volume" are good choices.

Doing so will not only help you avoid making videos or video titles that won’t be searched at all, but it can also help you avoid the fact that there are already a lot of similar content on the platform before your videos are released, so your videos It is difficult to be outstanding or not to rank well.

Produce sufficiently creative and innovative content

80% of your videos should be selected with SEO as a reference to attract more traffic, and the remaining 20% ​​should be used as your value-added content or exclusive creative videos. If your content is innovative and can break through existing patterns or ideas on the market, then I believe people will be very willing to subscribe to your channel.

Create topical videos and long-tail videos that can be circulated

Your content ratio needs to be: 80% long tail content and 20% topical content. Because the long tail content is very important to increase the overall viewing time of the channel, after all, seasonal movies (such as Christmas movies) do not have popularity and audiences throughout the year. However, if you want to stimulate users to subscribe, topical content is also needed.

Because topical content is time-sensitive, people like to follow up on news hotspots or gossip in time. For example, NBA finals or awards ceremonies usually have a focus. Those users who want to be able to follow relevant content in the first time will be very happy to subscribe to you Channel.

Collaborate with other channels

You can try to collaborate with other YouTube creators and make the most of each other’s fan base to push each other, which can be considered a win-win approach.

Attracting fans on YouTube takes time and energy, and you are unlikely to see results immediately. However, as a long-term strategy, your hard work will eventually pay off. The production team of "E-commerce turns out to be Jiang" cheer for content creators!

[TW]

YouTube 新手漲粉絲技巧大公開！快速獲得 YouTube 訂閱者大教學

YouTube的訂閱人數絕不是一個“虛榮指標”，如果你能夠吸引到更多的訂閱者，也就意味著你將在這個全球第二大搜尋引擎的影片平臺上獲得更多的自然流量。而且，如果你的目標是靠YouTube變現，則必須達到一定的用戶量級才能“解鎖”更多盈利功能。例如，你至少需要1000名訂閱者才能成為YouTube合作夥伴並開始獲得廣告收入。

即使你只是單純地想為品牌做數位行銷，而不想成為YouTube網紅，訂閱者仍然非常重要。因為在YouTube用戶每天觀看的10億個小時影片中，有70%是由YouTube算法決定的。這意味著當你的訂閱者數量增加，並為你帶來一定的點擊量、觀看時長和參與度時，你觸達新用戶的概率就會提高。

但是，如何讓看過你影片的用戶都能夠成為訂閱你YouTube頻道的粉絲呢？

本文中提到的各種做法，其可操作性由簡單到複雜。而且，你不要抱著一勞永逸的心理，一次性能夠解決所有問題，而是在每次發佈新影片的時候，運用上其中的一個技巧，或者每周使用一個技巧讓你輕鬆獲得粉絲。

要求觀眾訂閱你的頻道

要求用戶訂閱你的頻道無非是再簡單不過的方法了，有時你需要做的只是一個及時的提醒而已。紅色的訂閱按鈕通常很難被忽略，但是你可能還需要提醒用戶點擊訂閱按鈕旁邊的“鈴鐺”圖標，以打開消息提醒，以便在你發佈新影片時，他們能夠及時地進行觀看。

如果這兩點你都做到了，不要忘記添加一個訂閱說明，告訴用戶訂閱你的頻道之後，他們能夠得到什麽。另外，在向用戶“求關注”時，你要注意選擇合適的時機。例如，在你提供了有用的訊息或者讓他們發笑之後及時出擊。而且，不要過於頻繁地請求關注，否則很容易引起人們的反感。

在影片末尾預告你接下來要製作的影片

用戶會選擇訂閱你的YouTube頻道，證明他對你的內容抱有期待。如果你的內容很合他的胃口，剛看完一個影片的用戶肯定希望能夠看到更多。你可以在影片末尾宣傳你的下一個影片，並明確說明為什麽下期影片不容錯過，這是鼓勵人們訂閱的有效方式。

這種做法需要注意的就是內容的排期，你需要對你要製作的內容有個良好的掌控力。

與你的觀眾進行互動並結交朋友

如果你能夠通過回覆評論和“互相關注”來與觀眾建立密切的聯繫，那麽他們可能會更願意持續關注你的作品。而且，如果你有幸得到其他網紅的關注或者評論，請牢牢把握這個機會，試圖與他建立合作關係，因為，畢竟風水輪流轉，沒準未來你會比他更紅，所以這種互幫互助的做法，何樂而不為呢？而且，一旦你與粉絲之間形成良性互動，你其實可以從他們的評論中汲取到很多的創作靈感。

更新你的頻道圖片

每個點進你YouTube頻道的人都會看到你的橫幅圖片，一定要設計過畢竟很多人都是顏值考量才會關注。你的橫幅圖片必須完美、與品牌基調相符且具有足夠的視覺吸引力，並且已針對所有設備進行了優化，否則一些你想傳達的細節可能會被各種社群媒體按鈕所遮蓋。

影片縮圖要體現品牌特色

影片縮圖，即影片封面是一張1280px x 720px的靜態圖，這是除了影片標題外，你能夠吸引人們點擊你影片的大好機會。你需要思考的是，新訪客訪問你的影片主頁時，能得到什麽樣的第一印象？是井然有序、專業還是撲面而來的好品質。

但無論如何，你需要透過所有的縮圖向訪客明確傳達你的品牌形象，例如使用相同的字體、相同的配色或相同的構圖，使人們下意識地知道他們正在看的是你頻道中的影片。

將影片植入到你的網站或Blog中

在你的網站上植入影片不僅能夠很好地利用Google算法來提升你的網站搜尋排名，而且，就YouTube訂閱者而言，在正確的位置植入相關性高的影片，對本身就對相關內容感興趣的他們來說，他們會更願意訂閱你的頻道以關注你其他的內容。

在影片中使用YouTube工具

結束屏幕：指的是當前播放影片結束（YouTube的算法自動播放下一個影片）前，影片末尾的靜止圖片，你可以在這時候提醒人們訂閱你的頻道或插入其他的號召性用語。品牌水印：這是另一種訂閱按鈕，即使用戶處於全屏觀看模式，你的水印也會懸停在影片上。

巧用播放列表

設計合理的播放列表是幫助你增加頻道觀看時長的好方法。比較推薦的幾種播放列表形式如下：

聚集你的精選內容

推薦與當前影片相關或類似的內容

影片分為上下集/系列影片

按主題/產品系列分類

總之，要設法讓人們有興趣連續點擊你的多個影片，在你頻道內停留更長的時間，並願意為了關注你後續的內容訂閱你的頻道。

持續有規律的定期發佈影片

關於影片的發佈頻率，通常情況下，初期你可以每周發佈一個影片，而後，隨著頻道內各項指標總體向好，你可以將發佈周期延長至3至4周發佈一次影片。

理論上，更多的影片應該會帶來更多的播放時長，但為了長期可持續的增長目標，還是要以質量而不是數量為先。

如果你的目標是將觀看者轉化為訂閱者，那麽你首先需要關注的則是質量，再者才是數量。如果你能夠保證持續地上傳影片，那麽用戶會認為你將會在未來推出更多高質量的內容，他們則更有可能點擊訂閱。

通過其他社群媒體管道吸引觀眾

如果你在Facebook、Twitter、Instagram或Pinterest也有粉絲社群，那麽你就可以利用這些社群交叉推廣你的YouTube頻道。而且，你還可以跨管道交叉發佈影片內容，從而將資源充分利用。

另外，如果你希望能夠吸引到更多的訂閱者，你可以在影片正式上線前，在各個社群媒體平臺發佈預告片或宣傳短片，並放入你的YouTube頻道連結，以吸引更多的人訪問你的YouTube主頁。

利用關鍵字研究的結果去為影片添加標題，並定義你的細分市場

在影片標題中，運用正確的關鍵字能夠幫助你源源不斷地獲得播放量，是非常重要且需要不斷重複的一個步驟。你需要去了解近期人們在YouTube上搜尋哪些與你的選題相關的熱門關鍵字，這將有益於你為新影片添加標題並選擇標籤，而且你還可以從中獲取下一個影片選題的靈感。

你可以借助SEO工具（例如，Google關鍵字規劃工具Google Keyword Planner）來幫助你找出相關關鍵字，那些“競爭得分較低，但搜尋量較高”的話題關鍵字都是不錯的選擇。

這麽做不但可以幫助你避免製作出根本不會有人搜尋的影片或影片標題，而且，還可以幫助你避免，在你的影片發佈之前，平臺上已經有了非常多類似的內容，那樣你的影片就很難出色或者排名不好。

生產有足夠創意和創新的內容

你的影片中應該有80%的內容選題以SEO為參考，去吸引更多的流量，剩餘的20%影片應該作為你的增值內容或者獨家創意影片。如果你的內容有新意，能夠突破市面上已有的模式或思路，那麽相信人們會非常願意訂閱你的頻道。

製造話題性影片以及長尾可流傳影片

你的內容比例需要做到：80%長尾內容和20%話題性內容。因為長尾的內容對於增加頻道的總體觀看時長很重要，畢竟季節性較強的影片（如聖誕節影片）並不是在全年都有熱度和觀眾。但是，如果你想刺激用戶進行訂閱，話題性的內容也是需要有的。

因為話題性內容具有時效性，人們都喜歡及時跟進新聞熱點或八卦，例如NBA決賽或頒獎典禮通常都有關注焦點，那些希望自己能夠在第一時間關注到相關內容的用戶會非常樂意訂閱你的頻道。

與其他頻道合作

你可以設法與其他YouTube創作者合作，並充分利用彼此的粉絲群進行互推，這可以算是一個雙贏的做法。

在YouTube上吸引粉絲，需要時間、精力，你不太可能立刻就能看到成果。但是，做為一項長期戰略，你的努力終將獲得回報，「電商原來是醬」製作團隊為內容創作者加油！